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Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data...

DataQuality is not new news; however, traditionally Marketing was primarily charged with driving the number of leads – the more, the better. Today’s business needs...

Google has been around and its high-end geek-fashion technology offered marketers a sophisticated engine to target engaged prospects. Facebook never matured its product;...

Earning Your MCE Certification Being a certified expert in Marketo is a gold standard in the marketing industry. If you are a Marketo practitioner...