Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data...

DataQuality is not new news; however, traditionally Marketing was primarily charged with driving the number of leads – the more, the better. Today’s business needs...

More companies are looking into their lead databases and seeing dirty, unusable data. Fields filled with incomplete or outdated information render leads useless....

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