24 Aug Aligning Marketing and Sales Development Using Marketo
Date: AUGUST 24
Location: 33 Union Square W, New York, NY
Sponsored by ON24, This Marketo User Group explored the alignment between marketing and sales development teams. Jonathan Beaton, Director of Digital Marketing at SecurityScorecard, presented techniques for using Marketo to run, track, and measure your sales development team’s progress.
- High-level Executive Metrics
- How to engage your top Sales Team members in decision making
- Creating transparency and alignment between marketing and sales
- Using Marketo to run, track, and measure performance of your SDR team
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ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement.Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
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