Aligning Marketing and Sales Development Using Marketo

Date: AUGUST 24

Location: 33 Union Square W, New York, NY


Sponsored by ON24, This Marketo User Group explored the alignment between marketing and sales development teams. Jonathan Beaton, Director of Digital Marketing at SecurityScorecard, presented techniques for using Marketo to run, track, and measure your sales development team’s progress.

Key Topics

  • High-level Executive Metrics
  • How to engage your top Sales Team members in decision making
  • Creating transparency and alignment between marketing and sales
  • Using Marketo to run, track, and measure performance of your SDR team

Related Resources



Speaker Details


Morgan Campbell

Morgan Campbell is a Channel Marketing Manager at ON24. She works as a brand advocate for ON24 and provides webinar techniques and strategies for optimum success. Morgan works closely with partners and helps them leverage ON24’s capabilities.

Jonathan Beaton

Jonathan Beaton is a data driven B2B marketing executive with 10+ experience in digital marketing. Have consistently directed marketing/sales teams to implement measurable, repeatable and scalable processes that beat revenue goals. He was named a 2012 Rising Star, and has been a speaker at Marketo Summit in 2013, 2012, and 2011.



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ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement.Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

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