Automate! For Marketers


Location: On-Demand


Automate! For Marketers was a virtual conference specifically designed for Marketo users who want to get to that next level—be it with certification, account-based marketing, or using LaunchPoint for channel attribution. These three educational sessions were led by Inga Romanoff and Samantha Stone and detail how to get your Marketo certification and provide actionable insights that you can implement immediately into your marketing strategy.

Key Topics

  • How to Get Marketo Certified
  • Tracking Omnichannel Performance: From First to Last Touch
  • Account-Based Marketing and Marketing Automation: Getting Set Up for Success

Speaker Details

Inga Romanoff

Inga Romanoff is an award-winning Marketing Automation consultant, a 5x Marketo Champion, and holds MCSA, MCC, MCE, and Marketo Revenue Cycle Analyst certifications from Marketo. Inga has focused her efforts on creating a Marketing Automation consultancy, which implements Marketing Automation platforms and builds solutions for small and large companies. Inga sets her consultancy apart with her personal excellence in the marketing industry, as well as retaining employees of the highest caliber.

Samantha Stone

Samantha Stone author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who unleashes the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, researcher, speaker, consultant and personal coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.


SnapApp empowers marketers to create personalized interactive experiences that activate buyers, accelerates leads through the funnel, and unleashes growth. They do this by putting the buyer at the center of their strategies with content that creates a two-way, dynamic conversation vs. the static one-way information flow that comes from traditional content types.Link to site

Founded in 2012, Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey.Link to site