How to Future Proof Your MarTech Stack


Location: Ogilvy USA Office, 636 11th Avenue New York, NY

Almost 5,000 marketing technologies are available to help run multi-channel campaigns, produce content, analyze data and more…and the number of technologies will continue to grow. So how do marketers know which technologies to choose that will help them generate the most revenue?

You’ll hear from Principal Solutions Architect at Marketo, Lee Unger, and VP of Partnerships and Strategic Alliances at Verticurl, Jim Mullarney, to gain insights on how to put together a high-performance MarTech stack by turning data into actionable campaigns.


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Speaker Details


Lee Unger

Lee Unger is a distinguished technology and marketing professional with 25 years of experience in designing, building, deploying, and measuring complex technology solutions for Fortune 1000 organizations. He has extensive expertise in Digital and Display Marketing, Business Process Management (BPM), Marketing Resource Management (MRM), and Omni-Channel Marketing Automation solutions.

Jim Mullarney

Jim Mullarney is a seasoned and creative Product Manager & Marketing strategist with 28 years of experience in developing, launching, marketing and managing technology products. He is a self starter who is highly driven with significant achievements in areas of strategic planning, product development, product marketing, partner marketing, sales and marketing execution.



Verticurl is a demand generation agency who helps companies worldwide improve processes, drive leads and grow revenues. With extensive expertise in marketing automation, segmentation and analytics, campaign planning and management, our consultants work with cost-conscious global organizations clients to build strategic demand centers that drive growth.Link to site

Ogilvy is an award-winning integrated creative network that makes brands matter, specializing in creating experiences, design and communications.Link to site