Podcast S1E7: How to Use Social Media to Drive Demand and Achieve ROI in Unique Ways

In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and introduces some innovative ways to drive demand and measure social media effectiveness. Socedo is a software solution that helps marketers discover, engage, and qualify leads at scale using social media signals.

Topics covered:
– Using social throughout the marketing ecosystem, creating omnichannel experience
– Connecting valuable insights data with Marketing Operations world
– Tracking ROI on Social Media
– Shift to social media growth and engagement

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant at Romanoff Consultants. Would like to join? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

Link to transcript.