Podcast S2E1: GDPR for Marketers

The first podcast of the season is a high-level introduction to GDPR regulation that goes into effect on 25 May, 2018.

Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness.

Topics covered:
– Summary of the GDPR requirements  for marketers
– What to expect: now vs after May 25th
– How to run a successful opt-in campaign
– Steps to prepare

For more information on the upcoming GDPR regulation, go to www.eugdpr.org.