22 Apr Podcast S2E1: GDPR for Marketers
The first podcast of the season is a high-level introduction to GDPR regulation that goes into effect on 25 May, 2018.
Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness.
– Summary of the GDPR requirements for marketers
– What to expect: now vs after May 25th
– How to run a successful opt-in campaign
– Steps to prepare
For more information on the upcoming GDPR regulation, go to www.eugdpr.org.