Our Work

American Kennel Club

AKC logo

Our Work

American Kennel Club

MarTech Stack Optimization and Modernizing Marketing Practice

Capabilities:

  • Strategy
  • Operations
  • Technical

Audience:

B2B and B2C

Industry:

Consumer Services

We Worked With:

  • Marketo
  • Silverpop
  • Strongmail
  • Gigya
  • Workato
  • CMS
  • Database Warehouse

Projects:

  • Advanced lead nurturing
  • Marketo implementation
  • Migration from Silverpop to Marketo
  • Custom training workshop on Marketo
  • Manufacturer-driven promotional campaigns design and execution
  • Marketo custom objects and velocity scripting
  • Multiple custom integrations including Gigya and Marketo, and multiple CMS systems
  • eCommerce platform integration optimization
  • Database warehouse integration with Marketo via custom objects and velocity scripting
  • Migration of several transactional processes from Strongmail to Marketo
  • Abandoned Cart nurturing
  • Subscription Center implementation
  • Web personalization implementation

READY TO JUMPSTART YOUR MARKETING AUTOMATION?

Instead of talking about services, let's talk about getting results. Business KPI results. Team growth results. Financial results.