Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere...
Though widely accepted as important, data-first marketing or data-driven marketing can be nebulous when it comes to implementation. Marketers can cut through the fog by truly understanding the state...
Date: MAY 2 Location: Virtual WATCH RECORDING Relevant, personalized engagement is key to any successful marketing you do. Join Inga Romanoff, 5x Marketo Champion,...
At times, the duplicates in marketing Lead Database just show up out of nowhere and can be overwhelming. If you don't know where...
If marketing does the job well, the Lead Database in Marketo will grow. And nobody likes to receive the database size notification from...
Ensuring ongoing data quality in Marketo Lead Database is a process. Sure, you can run a cleanup but without a planned approach in...
Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data...
More companies are looking into their lead databases and seeing dirty, unusable data. Fields filled with incomplete or outdated information render leads useless....
This article was originally posted on Ringlead.com Duplicate data is a problem for many departments, especially marketing. Marketers are constantly looking for ways to...
In a recent webinar, Inga answered marketers’ burning questions about bad data in Marketo, including what causes it and how to get fix...