Data First Marketing: How to Take a Data First Approach to Your Marketing

Data First Marketing: How to Take a Data First Approach to Your Marketing


Date: MAY 2

Location: Virtual


Relevant, personalized engagement is key to any successful marketing you do. Join Inga Romanoff, 5x Marketo Champion, and Elliott Lowe, 3x Marketo Champion, for their webinar, Getting Started with Data First Marketing, on May 2, 2019, at 11 am ET to learn the how, why and when of deploying a data first marketing strategy.

Key Topics

  • How to build a solid data foundation, starting with a database audit
  • Manual and automated ways to develop ideal customer profiles (ICP) using your data
  • How to create content that resonates with your ICPs

Related Resources



Speaker Details


Inga Romanoff

Inga Romanoff is an award-winning Marketing Automation consultant, a 5x Marketo Champion, and holds MCSA, MCC, MCE, and Marketo Revenue Cycle Analyst certifications from Marketo. Inga has focused her efforts on creating a Marketing Automation consultancy, which implements Marketing Automation platforms and builds solutions for small and large companies. Inga sets her consultancy apart with her personal excellence in the marketing industry, as well as retaining employees of the highest caliber.

Elliott Lowe

Elliott Lowe specializes in building solid marketing and sales operations foundations at rapidly growing companies. Presently, Elliott is the Head of Marketing Technology Operations at RingLead where he leads the design of their data management solutions for marketing automation platforms like Marketo and Eloqua. Elliott is an Eloqua and Salesforce power user as well as a Marketo Certified Expert, 3x Maketo Champion and speaker at Marketo Summits.



RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments. Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.

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