Data Operations

Though widely accepted as important, data-first marketing or data-driven marketing can be nebulous when it comes to implementation. Marketers can cut through the fog by truly understanding the state...

Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data...

More companies are looking into their lead databases and seeing dirty, unusable data. Fields filled with incomplete or outdated information render leads useless....