Adobe officials announced one of its most significant integrations between Adobe and Marketo Engage post-acquisition in 2018. The company announced an Adobe Experience...
Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere...
This article by Inga Romanoff, Chief Executive Officer, Romanoff Consultants, explores how the union of AI and human ingenuity will help today’s marketers...
The unprecedented growth of e-commerce as shopping began to shift from brick-and-mortar businesses to online has created a fundamental change in the way...
TitleTop 30 Marketo Influencers in 2019 Influential People The new, combined Marketo Summit and Adobe summit stands as the must-attend MarTech conference of the...
Building customer experience is the next stage of the customer-centric marketing and a driver for business transformation. It requires an orchestration of customer...
Today’s MarTech platforms advance at an uncatchable rate, and it is incumbent upon marketers to strive to make the customer experience better by...
The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a...
The rise of marketing operations is taking the MarTech industry by storm. Managers are stepping into new roles, leading both strategic and technical...
Marketo, a San Mateo, Calif.-based marketing automation company, and a significant player in the martech space, was bought by a private equity company...
Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing...
I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss...
Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get...
This article was originally posted on Medium.com Like a ride on an unfamiliar roller coaster, my first year in tech flew by in a...
This article was originally posted on TeachACEO.com As a business leader, you perform many roles especially in the case of a start-up. In the...
Sharing my Marketo Community Fearless 50 submission with you guys. It's been an honor to be part of this awesome community....
Date: FEBRUARY 22 Location: 200 Broadway, New York, NY 10038 ACCESS THE VIDEO In this User Group, sponsored by Marketo, attendees were granted a...
Romanoff Consultants wins Employer of the Year Award in the 2017 Stevie® Awards for Great Employers Date: NOVEMBER 17 Location: NEW YORK, NY The...
You may have seen the most recent news: Marketo acquisition by Vista Equity Partners was finalized and Marketo went private after having been...
Earning Your MCE Certification Being a certified expert in Marketo is a gold standard in the marketing industry. If you are a Marketo practitioner...
Results from the 2016 Marketo Nation Summit Compensation Survey Since its beginning, marketing automation has shaped the marketing industry. In short, companies can now...
What is a Marketo Champion? Every year Marketo, Inc. chooses 50 of their most-elite customers to carry the title of Marketo Champion, these champions...
For marketers, being Marketo certified is a necessity for career growth. But there are three certifications to choose from and it should be...
Date: AUGUST 24 Location: Virtual LISTEN TO RECORDING Marketo Certifications provide you an opportunity to demonstrate your expertise on our Marketo product as well...
Date: MAY 4 Location: 524 Broadway, New York, NY 10013 DOWNLOAD PRESENTATION In this MarTech Meetup, Inga Romanoff identified key trends that shape the...
Date: APRIL 23-26 Location: San Francisco, CA ACCESS THE VIDEO In 2016, Inga Romanoff and Jason Seeba conducted a survey of Marketo professionals in...
In the previous article we discussed the three Marketo certifications and how they benefit you as a user. This article will continue to...
Date: MARCH 22 Location: 3100 Claredon Blvd #200, Arlington, VA 22201 DOWNLOAD PRESENTATION Marketo Certifications provide you an opportunity to demonstrate your expertise on...