27 Mar Modern Marketing is About Building Customer Journey [Infographic]
Building customer experience is the next stage of the customer-centric marketing and a driver for business transformation. It requires an orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. To succeed, companies and experience makers must rely on large amounts of distributed and fast moving data, use automation, continue to redesign how their marketing and IT functions work, and make decisions with at the speed of light. Experiences is what it’s all about, knowing your customer’s preferences intimately.