Phave and the Layer Rules Were Never Built For
Marketing automation has spent much of its history attempting to turn human decisions into increasingly sophisticated sets of rules. We built flows, scoring...
Oct 03, 2026| 3 min read
MarTech interviews
The Rise of the Marketing Operations Leader – Interview with Paul Wilson, Director of Marketing Technology at Marketo, an Adobe company
The rise of marketing operations is taking the MarTech industry by storm. Managers are stepping into new roles, leading both strategic and technical...
Oct 11, 2018| 3 min read
Podcast S2E4: GDPR and Evolution of the Data Marketer
Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing...
Sep 16, 2018
Marketing Automation: Proving Your Worth in Marketing
I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss...
Sep 09, 2018
GDPR – Don’t Be the First One in a Hot Seat
Continuing our conversation on upcoming GDPR regulation, this podcast is centered around a higher-level view of data privacy, data integrity, and implications of...
May 13, 2018
GDPR for Marketers Decoded
The first podcast of the season is a high-level introduction to GDPR regulation that goes into effect on 25 May, 2018. Our guest Kelly...
Apr 22, 2018
Marketing Automation: Where to Start and How to Supercharge Your Marketing
Our guest is Jib Hunt, Director of Marketing Communications and Demand Generation at 1010data, and is one of the top leaders in marketing...
Nov 16, 2017
How to Use Social Media to Drive Demand and Achieve ROI in Unique Ways
In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and...
Nov 12, 2017
Marketing Technologies and Evidence-Based Decision Making
This episode’s guest, Boris Bauer who is Chief Digital Officer at TEMPO Strategic, brings his perspective on creating and executing digital campaigns that...
Nov 12, 2017
Marketing Automation, Loyalty Programs, and Customer Experience in Today’s World
Our guest Jef Goldberg, is the CEO & Founder of SirCoupon, With an impressive marketing leadership resume and 24+ years of experience, Jeff...
Nov 12, 2017
Marketing Automation: How to Do Lead Generation in an Authentic Way
Mike Ramos, Marketing Director at The Credit Pros shared his experience on how to drive fast growth and turn your prospects into customers. Topics...
Nov 12, 2017
Marketing Automation, Loyalty Programs, and Building Breakthrough Customer Experience
Date: SEPTEMBER 17 Location: Virtual GO TO THE INTERVIEW Episode 3 of the MarTech Braintap features Jeff Goldberg, Founder and CEO of SirCoupon. In...
Sep 17, 2017
How to Get Marketo Certified
Date: AUGUST 24 Location: Virtual LISTEN TO RECORDING Marketo Certifications provide you an opportunity to demonstrate your expertise on our Marketo product as well...
Aug 24, 2017| 2 min read