10 Nov Becoming a Marketo Certified Expert
Earning Your MCE Certification
Being a certified expert in Marketo is a gold standard in the marketing industry. If you are a Marketo practitioner with an active subscription and 6 months experience using Marketo, you could and should be a Marketo Certified Expert (MCE). Becoming an MCE is the first tier of three Marketo certifications and a major step in maximizing your marketing career. Getting started is simple and the possibilities are endless.
Recruiters are Looking for It
It’s time to invest in yourself and your career. Evaluate if you’re learning/growing. Increasing your Marketo knowledge and marketing yourself will have people knocking on your door. Being Marketo certified can help you get better opportunities for jobs. Not to mention it increases your earning power significantly.
Data shows using Marketo for 1-3 years earns you a median compensation range of $100k. After three years experience that range jumps to $125k-$150k. The more you learn, and the more you invest in yourself, the better these numbers get. Directors average above $150k, and consultants earn even more.
2016 Marketo Compensation Survey, compensation by Marketo experience
But let’s not get ahead of ourselves! The first step in increasing your earning potential is to become a Marketo Certified Expert. Once certified, you’ll receive an electronic certificate of achievement, official designation in the Marketo Community, and access to Marketo Certification Central, a networking group exclusively for certified users. Marketo additionally provides an official Marketo Certified logo that can be used on business cards and on networking sites to showcase your achievement.
Want to Get Started?
Here’s what you need to know. The exam is approximately 100 questions and 90 minutes are allowed to complete the exam. You must earn a 75% minimum score to pass. The exam is protected by Kryterion and given at local testing centers or online. Register for the test at www.webassessor.com.
Resources & Checklist
Marketo offers Certified Expert Preparation tools including a preparation guide, webinar and prep track, preparation learning path, practice exam, and FAQ. They can be found on Marketo’s website by clicking here.
Before you start, be sure to review this Marketo Certified Expert checklist that includes items such as administration and setup, leads and lists, asset design, programs and campaigns, lead scoring and life cycle, and reporting.
What are you Waiting For?
Marketo Certified Experts make more money, they learn more, they are a bigger influence in their Marketo community and a great prospect for recruiters. Those who take the time to prep and learn Marketo will benefit from it for the rest of their careers.
“If you use Marketo, you’d better take the MCE. It’s an industry standard.” – Inga Romanoff, REVVIE award winner, Certified Marketo Expert, Certified Marketo Consultant, Certified Revenue Cycle Analyst, and a 5x Marketo Champion.