MCE Archives

Where can you use snippets?

Sep 18, 2019| < 1 min read

Where do you create snippets?

Sep 18, 2019| < 1 min read

What is a snippet?

Sep 18, 2019| < 1 min read

What are system tokens?

Sep 18, 2019| < 1 min read

Where can you use tokens?

Sep 18, 2019| < 1 min read

What is the difference between local (my) and global tokens?

Sep 18, 2019| < 1 min read

What are tokens used for?

Sep 18, 2019| < 1 min read

What is a token?

Sep 18, 2019| < 1 min read

What’s one important thing to remember when cloning a program?

Sep 18, 2019| < 1 min read

True or false: you can clone event programs.

Sep 18, 2019| < 1 min read

What are web connectors and why are they important for event programs?

Sep 18, 2019| < 1 min read

How are program statuses used in event programs?

Sep 18, 2019| < 1 min read

What are the channels you can assign to event programs?

Sep 18, 2019| < 1 min read

In what context would you use an Event program?

Sep 17, 2019| < 1 min read

What are the special features of the Engagement Program dashboard?

Sep 17, 2019| < 1 min read

What are transition rules in an Engagement Program?

Sep 17, 2019| < 1 min read

How do leads move from stream to stream in an Engagement Program?

Sep 17, 2019| < 1 min read

How do you pause members of an Engagement Program?

Sep 17, 2019| < 1 min read

Why might you create multiple streams in an Engagement Program?

Sep 17, 2019| < 1 min read

What is a stream cadence?

Sep 17, 2019| < 1 min read

What is one unique feature of an Engagement Program that sets it apart from other Marketo program types?

Sep 17, 2019| < 1 min read

What is the purpose of an Engagement Program?

Sep 17, 2019| < 1 min read

What is one use case for a smart campaign in a program?

Sep 17, 2019| < 1 min read

What is the engagement score?

Sep 17, 2019| < 1 min read

What are the options for A/B testing?

Sep 17, 2019| < 1 min read

What are the elements of an Email Send program?

Sep 17, 2019| < 1 min read

Why would you use an Email Send rather than Default/Email program type?

Sep 17, 2019| < 1 min read

How do you apply program statuses to a lead in a program?

Sep 17, 2019| < 1 min read

What are program statuses?

Sep 17, 2019| < 1 min read

What are cost tags, and why are they important?

Sep 17, 2019| < 1 min read

What is the difference between naming and tagging?

Sep 17, 2019| < 1 min read

What is a channel in Marketo?

Sep 17, 2019| < 1 min read

What is a tag in Marketo?

Sep 17, 2019| < 1 min read

True or False: you can use Marketo forms on landing pages not hosted on Marketo.

Sep 17, 2019| < 1 min read

What are hidden fields?

Sep 17, 2019| < 1 min read

What is progressive profiling?

Sep 17, 2019| < 1 min read

What do you need to do to make a landing page visible to the public?

Sep 17, 2019| < 1 min read

What do the social buttons with analytics do that the “lite” social buttons can’t?

Sep 17, 2019| < 1 min read

What are the two types of social buttons in Marketo?

Sep 17, 2019| < 1 min read

What is the purpose of a social button on a Marketo landing page?

Sep 17, 2019| < 1 min read

What is a mobile view in Marketo?

Sep 17, 2019| < 1 min read

Where can you control an element’s display properties on a free form landing page?

Sep 17, 2019| < 1 min read

Where can you build landing pages, and what are the advantages of each option?

Sep 17, 2019| < 1 min read

What is the difference between “free form” and “guided” landing page templates?

Sep 17, 2019| < 1 min read

What must you do before you can use an email in a program?

Sep 17, 2019| < 1 min read

What is an “editable area” in Marketo?

Sep 17, 2019| < 1 min read

What does the details tab show you?

Sep 16, 2019| < 1 min read

What are the different tabs for the marketing calendar?

Sep 16, 2019| < 1 min read

What types of programs are in the marketing calendar?

Sep 16, 2019| < 1 min read

What is the difference between a orange and grey calendar items?

Sep 16, 2019| < 1 min read

What does the Smart List tab let you adjust for a report?

Sep 16, 2019| < 1 min read

What does (MT) mean in the program analyzer?

Sep 16, 2019| < 1 min read

How do you add a custom column to a report?

Sep 16, 2019| < 1 min read

What does a drill down report let you do?

Sep 16, 2019| < 1 min read

Who can have a subscription to a report?

Sep 16, 2019| < 1 min read

What kind of report would you use to see which companies are visiting your website?

Sep 16, 2019| < 1 min read

What kind of report would you use to see how many leads were created by month?

Sep 16, 2019| < 1 min read

What kind of report would you use to look at the conversion rates for your forms?

Sep 16, 2019| < 1 min read

True or False: You can use tokens in Interesting Moments campaigns.

Sep 16, 2019| < 1 min read

What is an Interesting Moment campaign?

Sep 16, 2019| < 1 min read

What is an Interesting Moment?

Sep 16, 2019| < 1 min read

What is the purpose of a lifecycle campaign?

Sep 16, 2019| < 1 min read

What happens to leads in Marketo if you delete them in the CRM?

Sep 16, 2019| < 1 min read

Which CRMs have built-in integrations with Marketo?

Sep 16, 2019| < 1 min read

If you’re using a CRM, what can you do to sync it with Marketo?

Sep 16, 2019| < 1 min read

How do you set up tokens for scoring?

Sep 16, 2019| < 1 min read

Why is using tokens for scoring a best practice?

Sep 16, 2019| < 1 min read

What is the difference between behavioral and demographic scoring?

Sep 16, 2019| < 1 min read

What channel should you use for a scoring program?

Sep 16, 2019| < 1 min read

Why do sales and marketing need to be aligned for scoring to work?

Sep 16, 2019| < 1 min read

Where can you build emails?

Nov 17, 2016| < 1 min read

What can you control from Email Settings?

Nov 17, 2016| < 1 min read

What are editable areas in Marketo?

Nov 17, 2016| < 1 min read

Where can you find the URL for an image?

Nov 17, 2016| < 1 min read

What are your options for adding images to Marketo?

Nov 10, 2016| < 1 min read

Where can you find images?

Nov 10, 2016| < 1 min read

What is the difference between a smart list and a static list?

Nov 09, 2016| < 1 min read

What are the system smart lists?

Nov 08, 2016| < 1 min read

What is the Custom Lead Detail tab?

Nov 07, 2016| < 1 min read

What are Lead Details?

Nov 07, 2016| < 1 min read

What’s the difference between blocked and ignored fields in a Marketo list import?

Nov 04, 2016| < 1 min read

Why are some fields “ignored” during a list import?

Nov 04, 2016| < 1 min read

What is one benefit of importing lists to programs instead of the lead database at large?

Nov 04, 2016| < 1 min read

What is the path to create a single lead in Marketo?

Nov 04, 2016| < 1 min read

How is a Single Flow Action different from a Smart Campaign?

Nov 04, 2016| < 1 min read

Under what circumstances might you want to block data value updates to certain fields in Marketo?

Nov 01, 2016| < 1 min read

Why do you need HTML and plain text versions of emails?

Nov 01, 2016| < 1 min read

What is a branding domain?

Nov 01, 2016| < 1 min read