Mar 01 2018 NYMUG: Bridging Marketing and Sales Operations
Date: FEBRUARY 28
Location: Ceros HQ – 40 W 25th St, Floor 12, New York, NY 10010
In our next session of NYMUG, we will open the discussion about the recent rise and evolution of the Marketing Operations role. The clear steer towards multi-skilled workers and the need for organizations to rethink how they structure their operations and business processes. The speakers will cover practical approaches on bridging Marketing and Sales Operations roles, share a few successful use cases, suggest an entirely new level of collaboration between Marketo and Salesforce superusers, and showcase benefits of being able to operate at the strategic level and deep dive into details. Feel free to check out the article I wrote on top 5 skills for Marketing Operations Leaders (featured on MarTechSeries) for a bit of a preview ahead of the discussion.
- Swag, Networking and Intros
- Sponsor presentation | FeedOtter (15 min)
- Thought Leadership Presentation | Hector Gutierrez and Inga Romanoff (45 mins)