NYMUG: Bridging Marketing and Sales Operations

NYMUG: Bridging Marketing and Sales Operations



Location: Ceros HQ – 40 W 25th St, Floor 12, New York, NY 10010

In our next session of NYMUG, we will open the discussion about the recent rise and evolution of the Marketing Operations role. The clear steer towards multi-skilled workers and the need for organizations to rethink how they structure their operations and business processes. The speakers will cover practical approaches on bridging Marketing and Sales Operations roles, share a few successful use cases, suggest an entirely new level of collaboration between Marketo and Salesforce superusers, and showcase benefits of being able to operate at the strategic level and deep dive into details. Feel free to check out the article I wrote on top 5 skills for Marketing Operations Leaders (featured on MarTechSeries) for a bit of a preview ahead of the discussion.

Please join us and RSVP at Marketo (login required) or Meetup!


  • Swag, Networking and Intros
  • Sponsor presentation | FeedOtter (15 min)
  • Thought Leadership Presentation | Hector Gutierrez and Inga Romanoff (45 mins)
  • Q&A

Related Resources



Speaker Details


Hector Gutierrez

Hector Gutierrez is the Release Manager for the Salesforce CRM and Marketing Cloud in Morgan Stanley Wealth Management. He is also a Scrum Master for the Salesforce Data Management Squad. Prior to Morgan Stanley, he worked as a Salesforce Product Manager at American Express where he had the unique opportunity to witness the interconnected workings between Sales and Marketing operations.

Inga Romanoff

Inga Romanoff is an award-winning Marketing Automation consultant, a 5x Marketo Champion, and holds MCSA, MCC, MCE, and Marketo Revenue Cycle Analyst certifications from Marketo. Inga has focused her efforts on creating a Marketing Automation consultancy, which implements Marketing Automation platforms and builds solutions for small and large companies. Inga sets her consultancy apart with her personal excellence in the marketing industry, as well as retaining employees of the highest caliber.



FeedOtter makes it easy for marketers to automate and curate their RSS content into emails directly from Marketo (so many asked me about that feature!)