Jun 15 2018 NYMUG & SVMUG: GDPR for Marketers – DECODED
Date: JUNE 15, 2018
It seems that the GDPR got everyone in a high gear and while some of the Data Privacy requirements of the regulation may have been taken care of by the company, there is lots to do in Marketo. This session covered the basics of the GDPR as they relate to marketers and more specifically, what needed to be set up in Marketo or CRM.
Jess Kao of Silicon Valley MUG and Inga Romanoff of New York MUG in the discussion on the regulation requirements and learn how to begin or improve your company’s GDPR process.
- GDPR requirements for marketing
- What data to capture and how frequently
- How to connect marketing and sales fields for GDPR
- What data to archive