Driving Loyalty via SirCoupon Integration with Marketo


Date: October 25

Location: 33 Union Square W, New York, NY 10003

At this New York Marketo User Group, Jeff Goldberg discussed the functionality and benefit of driving brand loyalty with one of the most innovative Marketo Launchpoint Technology Partners, SirCoupon.

Key Topics

Topics covered:

  • Customer Engagement and what it means for brands today
  • About SirCoupon: integration with Marketo and how to offer your customers consistent and relevant offers in omnichannel environment


Inga Romanoff is an award-winning Marketing Automation consultant, a 5x Marketo Champion, and holds MCSA, MCC, MCE, and Marketo Revenue Cycle Analyst certifications from Marketo. Inga has focused her efforts on creating a Marketing Automation consultancy, which implements Marketing Automation platforms and builds solutions for small and large companies. Inga sets her consultancy apart with her personal excellence in the marketing industry, as well as retaining employees of the highest caliber.

Jeff Goldberg is the CEO & Founder of SirCoupon as well as the Director of Marketing Automation and Lead Generation at McGraw-Hill Education. With an impressive marketing leadership resume and 24+ years of experience, Jeff also holds a patent and was awarded a leadership and innovation award while at IBM for developing various solutions.


Getting customers to be loyal can be hard. SirCoupon makes it easy to opt into a frequent shopping / loyalty engagement program that incentivizes customers at every touch point and adapts to customer preferences.

Through earning points for joining, continuing with the program, getting friends and family to share referral codes and of course buying merchandise, end users can treat points as a currency -- and redeem prizes at various point levels.

Utilizing the SirCoupon integration, Marketo customers can send out personalized offers, have customers redeem them at a Point of Sale, and report that information back into Marketo for additional segmentation and campaigns.

Link to site: www.sircoupon.com

PhotoShelter helps people and organizations who are passionate about their photos do more with them.

Their core offering helps individual photographers to showcase, archive and sell their work. PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide.

Link to site: www.photoshelter.com

Headquartered in New York City, Romanoff Consultants is one of the top providers of marketing automation consulting.

Our quality offering is focused on spearheading best practices and helping companies optimize marketing strategy, maximize their CRM and marketing automation capabilities.

Link to site www.romanoffconsultants.com


Have questions?


Instead of talking about services, let's talk about getting results. Business KPI results. Team growth results. Financial results.