Tracking Marketing Attribution

USER GROUP

Date: JUNE 29

Location: 139 5th Avenue, New York, NY 10010

Sponsored by Bitly, this user group focused on the issue of attribution, and the problems marketers have when tracking their digital ROI. Jeff Soriano, one of the foremost experts in the field, provided his insight and experiences in tracking his audience.

Key Topics

Topics covered:

  • Report and analyze on campaigns and channels to identify opportunities and deliver increased ROI
  • How to collect attribution data
  • What technology partners can help with this issue

SPEAKER DETALS

Jeff Soriano is VP of Marketing at globaledit, where he owns and manages the marketing organization and marketing technology stack. His work includes developing and executing strategic programs to support business initiatives, growth and revenue goals.

SPONSOR

Bitly has been committed to optimizing the link so marketers can own the customer experience since 2008.


Bitly Enterprise - branded links, mobile deep linking, omnichannel campaign tracking, audience intelligence - gives the world's leading brands a holistic, unbiased view into an increasingly complex digital landscape, and a powerful way to see, control and own their customer experience across the internet.


Link to site www.bitly.com

RELATED RESOURCES

Download the slides from the event to learn more about Marketing and Sales Alignment

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