Marketo Account-Based Marketing Release

USER GROUP

Date: FEBRUARY 22

Location: 200 Broadway, New York, NY 10038

In this User Group, sponsored by Marketo, attendees were granted a first look at the latest Account-Based Marketing release. Via Livestream, Marketo executives highlighted the ABM functionality, as well as what Marketo users can expect in the future.

Key Topics

  • How to identify and target accounts with the greatest revenue potential
  • Segmentations based on account scores
  • Marketing and Sales alignment
  • Technology partners and integrations

SPEAKER DETALS

Mike Fazio is the leader of the Enterprise Solutions Consulting in the East region for Marketo. He is responsible for managing a high quality, customer-focused pre-sales consulting team that provides high-level technical consulting support and guidance to Marketo’s sales teams and prospects recommending and developing appropriate customer solution offerings.

Christian Fernandez is an Enterprise Account Executive at Marketo. Christian works with enterprise clients, bringing the highest quality of services and assistance. He develops successful client relations as a part of Marketo's account team.

SPONSOR

Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.


Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries.


Link to site www.marketo.com

RELATED RESOURCES

Learn more about Marketo's ABM functionality

Access the slides from the presentation for a deeper dive into Account-Based Marketing

Have questions?

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