Web Personalization Specialist

Posted 3 years ago

We are looking for an experienced Consultant who can deliver high value service to our Marketo clients. This role reports to team lead and is responsible for building, executing and continuously improving marketing programs for one or several of our clients.


  • Present and eloquently explain web personalization capabilities to the client
  • Ability to interview the client and outline requirements and scope for the project
  • Build reports and use learnings to suggest improvements to existing web personalization campaigns
  • Work collaboratively with other team members to ensure long-term client success
  • Create and manage ongoing relationships with clients
  • Contribute to the development of best practices, methodologies, and other intellectual capital
  • Manage ongoing client communications and share status updates with internal and external stakeholders
  • Track, manage and resolve daily data-related support requests and issues of users
  • Create and maintain documentation and training materials on as-needed basis


  • Minimum 1 year hands-on experience with Marketo is required
  • BA/BS in: Marketing, Business or related areas of study
  • Excellent client management and communications skills
  • Ability to successfully deliver multiple complex projects simultaneously
  • Exceptional analytical and problem solving skills
  • Ability to manage and drive multiple projects simultaneously, strong organizational and time management skills are a must
  • An ability to think strategically with a strong ability to execute plans and exceed client expectations and project goals
  • Performance-oriented mentality, self-starter
  • Experience with Google Analytics, and Adwords is a plus
  • Basic web development knowledge is required
  • Current or previous Marketo MCE, MCC, MRC certification(s) is a plus
  • Prior consulting experience is a plus

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