Our Work

American Express

Amex logo (white)

Our Work

American Express

Strategy, Acquisition Innovation, and Capabilities Enablement

Capabilities:

  • Strategy
  • Technical

Audience:

B2B and B2C

Industry:

Financial Services

We Worked With:

  • Marketo
  • Salesforce
  • Cheetahmail
  • ReturnPath

Projects:

  • Advanced lead nurturing
  • Cadence and AB split testing design
  • Custom training workshop
  • Owned several lead capture projects
  • Implementation of the digital lead generation campaigns in Marketo
  • Paid ads taxonomy implementation
  • Sales Center design and implementation
  • Field Sales lead generation and lead nurturing pilot
  • Integration between Marketo and Adobe
  • Database health initiatives – strategy and execution
  • Deliverability, email client reputation management
  • Lead handoff to Sales

  • Romanoff is able to turn complex strategies into tactical solutions and use data insights to ensure we continue to elevate our marketing automation strategy.

    Jenny Rowland — Sr Manager, OPEN Prospect Experiences

READY TO JUMPSTART YOUR MARKETING AUTOMATION?

Instead of talking about services, let's talk about getting results. Business KPI results. Team growth results. Financial results.