MarTech Stack Optimization and Modernizing Marketing Practice

Capabilities:

  • Strategy
  • Operations
  • Technical

Audience:

B2B and B2C

Industry:

Consumer Services

We Worked With:

  • Marketo
  • Silverpop
  • Strongmail
  • Gigya
  • Workato
  • CMS
  • Database Warehouse

Projects:

  • Advanced lead nurturing
  • Marketo implementation
  • Migration from Silverpop to Marketo
  • Custom training workshop on Marketo
  • Manufacturer-driven promotional campaigns design and execution
  • Marketo custom objects and velocity scripting
  • Multiple custom integrations including Gigya and Marketo, and multiple CMS systems
  • eCommerce platform integration optimization
  • Database warehouse integration with Marketo via custom objects and velocity scripting
  • Migration of several transactional processes from Strongmail to Marketo
  • Abandoned Cart nurturing
  • Subscription Center implementation
  • Web personalization implementation

  • Romanoff helped us up-skill the marketing team on multiple digital channels, implementation of Marketo, providing strategy and best practices, the development of multiple persona and buyer journey nurturing, and the integration to legacy systems and the latest MarTech.

    Shane Lennon — Chief Marketing Officer

READY TO JUMPSTART YOUR MARKETING AUTOMATION?

Instead of talking about services, let's talk about getting results. Business KPI results. Team growth results. Financial results.