Capabilities:
- Strategy
- Creative
- Operations
- Technical
Audience:
B2B and B2C
Industry:
Publishing
We Worked With:
- Marketo
- Salesforce
- Magento eCommerce
- Acumen ERP
Projects:
- Salesforce process redesign and data architecture
- Custom training workshop
- Marketo – Salesforce integration
- Marketo audit with best practices lens
- Marketo Email and Landing Page Templates
- Migration from outsourced execution to a scalable internal proces
- Customer data and contact profiling
- Salesforce custom objects in Marketo
- Velocity scripting to enable personalization in nurturing
- Lead lifecycle mapping
- Lead database analysis, cleanup, and deduplication
- Lead scoring and lead handoff process
- GDPR consulting
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