Mar 28 2019 Marketo Under the Hood
What makes Marketo special? Why not use another less expensive solution or an ESP? In order to build a delightful customer journey, many systems will need to work in orchestration to deliver personalized experiences, intimate and relevant to your audience as if you are having human one-on-one conversations. Ultimately Marketo is not a “tool” but rather a platform, built to serve as a primary digital hub. With API access open enough allowing access and seamless connections with other marketing applications, innovative plugins, and other existing systems. Additionally, powerful automation workflows allow building exactly the experience you envision in your strategy sessions.