Podcast S1E3: Loyalty Programs and Customer Experience in Today’s World

Our guest Jef Goldberg, is the CEO & Founder of SirCoupon, With an impressive marketing leadership resume and 24+ years of experience, Jeff also holds a patent and was awarded a leadership and innovation award while at IBM for developing various solutions. He is passionate about helping companies activate their omnichannel capability and drive customer and prospect loyalty with his new solution, SirCoupon.

Topics covered:
– Driving loyalty and brand preference through using the power of marketing technologies
– Customer Engagement and what it means for brands today
– How to easily embed personalized offers within Marketo emails
– About SirCoupon: integration with Marketo and how to offer your customers consistent and relevant offers in omnichannel environment

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant at Romanoff Consultants. Would like to join? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

Link to transcript.