Mar 26 2019 6 Steps to Data Quality in Marketing Automation
< 1 min readEnsuring ongoing data quality in Marketo Lead Database is a process. Sure, you can run a cleanup but without a planned approach in as little as one week to one month, you’ll be back to square one. We suggest an approach that requires you to think through your data, understand your data sources and systems, and standardize new data inputs. We hope you will find this infographic helpful – bad data is costly and there are several steps you can take to ensure clean data in your Marketo instance. Read it, share it, and let us know what steps you take to achieve data quality.
