Adobe officials announced one of its most significant integrations between Adobe and Marketo Engage post-acquisition in 2018. The company announced an Adobe Experience...
Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere...
Organizations are hard at work connecting themselves to an ever-diversifying social and cultural audience. Most understand that good intentions are not enough, and...
Though widely accepted as important, data-first marketing or data-driven marketing can be nebulous when it comes to implementation. Marketers can cut through the fog by truly understanding the state...
This article by Inga Romanoff, Chief Executive Officer, Romanoff Consultants, explores how the union of AI and human ingenuity will help today’s marketers...
The unprecedented growth of e-commerce as shopping began to shift from brick-and-mortar businesses to online has created a fundamental change in the way...
What makes Marketo special? Why not use another less expensive solution or an ESP? In order to build a delightful customer journey, many...
Building customer experience is the next stage of the customer-centric marketing and a driver for business transformation. It requires an orchestration of customer...
Today’s MarTech platforms advance at an uncatchable rate, and it is incumbent upon marketers to strive to make the customer experience better by...
The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a...
The rise of marketing operations is taking the MarTech industry by storm. Managers are stepping into new roles, leading both strategic and technical...
Marketo, a San Mateo, Calif.-based marketing automation company, and a significant player in the martech space, was bought by a private equity company...
This episode’s guest, Boris Bauer who is Chief Digital Officer at TEMPO Strategic, brings his perspective on creating and executing digital campaigns that...
You may have seen the most recent news: Marketo acquisition by Vista Equity Partners was finalized and Marketo went private after having been...
Date: MAY 4 Location: 524 Broadway, New York, NY 10013 DOWNLOAD PRESENTATION In this MarTech Meetup, Inga Romanoff identified key trends that shape the...