The Email Marketing Specialist role is responsible for building, executing and continuously improving email marketing campaigns with one or several of our clients. Join our high performing team of marketing automation consultants and accelerate your learning and career path. We are looking for an intelligent, ambitious individual with strong work ethic and initiative.
Our consultancy is headquartered in downtown New York City and specializes in providing simple yet innovative solutions to our clients. This particular role is the best of both worlds, you will be assigned to one of our top clients and will get to work on other exciting projects, so you will always get to learn new things.
If you are fired up about the opportunity to build something incredible and to make a positive impact on our teams and clients in the process, this is the opportunity for you!
RESPONSIBILITIES
- Create and maintain marketing campaigns, reports, programs, landing pages and emails
- Monitor, consult, and provide reporting on campaign performance, best practice and lessons learned
- Assist with developing strategies and solutions for improving campaign performance
- Perform daily data manipulation tasks such as data imports, duplicate merging, sync error resolution, etc.
- Create and maintain Segmentations and targeted Smart Lists in Marketo Lead Database
- Identify inactive leads, backup and remove each month
- Audit database performance metrics monthly and prepare database health report.
- Update Marketo Programs with relevant period costs each month
- Advise for A/B split testing and read out results with recommendation for winning setup
- Review copy, suggest strategic and tactical improvements and ensure error-free email campaigns
- Track, manage and resolve daily data-related support requests and issues of users
- Create and maintain documentation and training materials on as-needed basis
- 1 year hand-on experience with Marketo is REQUIRED (please do not respond if you don’t meet this criterion)
- BA/BS in: Marketing, Business or related areas of study
- Extensive Email Marketing experience
- Copywriting / copy editing and excellent writing skills are highly preferred
- Understanding of best practices around segmenting and targeting audience
- Strong analytical and problem solving skills
- Successful track record working in a team environment
- Performance-oriented mentality, self-starter
- Must have excellent communication skills
- Excellent attention to detail
- Experience with Salesforce, Google Analytics, and Adwords is desirable
- Basic Email HTML knowledge is a plus
- Current or previous Marketo MCE, MCC, MRC certification(s) is a plus
- Ability to adapt and respond to constantly changing business priorities
- Prior consulting experience is not required
We are looking for world-class Consultants who can deliver high value service to our Marketo clients. The Consultant role reports to team lead and is responsible for building, executing and continuously improving marketing programs for one or several of our clients. We are looking for an intelligent, ambitious individual with strong work ethic and initiative.
If you are fired up about the opportunity to build something incredible and to make a positive impact on our teams and clients in the process, this is the opportunity for you!
RESPONSIBILITIES
- Strive for personal excellence in Marketo products and apps and become proficient in Demand Generation
- Work collaboratively with other team members to ensure long-term client success
- Create and manage ongoing relationships with clients and facilitate their Marketing Automation journey
- Contribute to the development of best practices, methodologies, and other intellectual capital
- Manage ongoing client communications and share status updates with internal and external stakeholders
- Track, manage and resolve daily data-related support requests and issues of users
- Create and maintain documentation and training materials on as-needed basis
- Minimum 1 year hands-on experience with Marketo is required
- BA/BS in: Marketing, Business or related areas of study
- Excellent client management and communications skills
- Ability to successfully deliver multiple complex projects simultaneously
- Exceptional analytical and problem solving skills
- Ability to manage and drive multiple projects simultaneously, strong organizational and time management skills are a must
- Strong sales focus with knowledge of lead nurturing, lead scoring and sales/marketing organization alignment
- An ability to think strategically with a strong ability to execute plans and exceed client expectations and project goals
- Successful track record working in a team environment
- Performance-oriented mentality, self-starter
- Experience with Salesforce, Google Analytics, and Adwords is desirable
- Basic Email HTML knowledge is required
- Current or previous Marketo MCE, MCC, MRC certification(s) is a plus
- Prior consulting experience is a plus
We are looking for an experienced Consultant who can deliver high value service to our Marketo clients. This role reports to team lead and is responsible for building, executing and continuously improving marketing programs for one or several of our clients.
RESPONSIBILITIES
- Present and eloquently explain web personalization capabilities to the client
- Ability to interview the client and outline requirements and scope for the project
- Build reports and use learnings to suggest improvements to existing web personalization campaigns
- Work collaboratively with other team members to ensure long-term client success
- Create and manage ongoing relationships with clients
- Contribute to the development of best practices, methodologies, and other intellectual capital
- Manage ongoing client communications and share status updates with internal and external stakeholders
- Track, manage and resolve daily data-related support requests and issues of users
- Create and maintain documentation and training materials on as-needed basis
- Minimum 1 year hands-on experience with Marketo is required
- BA/BS in: Marketing, Business or related areas of study
- Excellent client management and communications skills
- Ability to successfully deliver multiple complex projects simultaneously
- Exceptional analytical and problem solving skills
- Ability to manage and drive multiple projects simultaneously, strong organizational and time management skills are a must
- An ability to think strategically with a strong ability to execute plans and exceed client expectations and project goals
- Performance-oriented mentality, self-starter
- Experience with Google Analytics, and Adwords is a plus
- Basic web development knowledge is required
- Current or previous Marketo MCE, MCC, MRC certification(s) is a plus
- Prior consulting experience is a plus