The era of social distancing brings entirely new challenges to businesses, yet it represents an opportunity for those willing to think outside the...
Adobe officials announced one of its most significant integrations between Adobe and Marketo Engage post-acquisition in 2018. The company announced an Adobe Experience...
Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere...
Organizations are hard at work connecting themselves to an ever-diversifying social and cultural audience. Most understand that good intentions are not enough, and...
Though widely accepted as important, data-first marketing or data-driven marketing can be nebulous when it comes to implementation. Marketers can cut through the fog by truly understanding the state...
Date: MAY 2 Location: Virtual WATCH RECORDING Relevant, personalized engagement is key to any successful marketing you do. Join Inga Romanoff, 5x Marketo Champion,...
This article by Inga Romanoff, Chief Executive Officer, Romanoff Consultants, explores how the union of AI and human ingenuity will help today’s marketers...
The unprecedented growth of e-commerce as shopping began to shift from brick-and-mortar businesses to online has created a fundamental change in the way...
TitleTop 30 Marketo Influencers in 2019 Influential People The new, combined Marketo Summit and Adobe summit stands as the must-attend MarTech conference of the...
What makes Marketo special? Why not use another less expensive solution or an ESP? In order to build a delightful customer journey, many...
Building customer experience is the next stage of the customer-centric marketing and a driver for business transformation. It requires an orchestration of customer...
At times, the duplicates in marketing Lead Database just show up out of nowhere and can be overwhelming. If you don't know where...
If marketing does the job well, the Lead Database in Marketo will grow. And nobody likes to receive the database size notification from...
Ensuring ongoing data quality in Marketo Lead Database is a process. Sure, you can run a cleanup but without a planned approach in...
Today’s MarTech platforms advance at an uncatchable rate, and it is incumbent upon marketers to strive to make the customer experience better by...
Date: OCTOBER 16 Location: NewsCred HQ, 386 Park Ave S, New York, NY 10016 WATCH RECORDING Looking forward to the October session with Sanford...
The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a...
The rise of marketing operations is taking the MarTech industry by storm. Managers are stepping into new roles, leading both strategic and technical...
Marketo, a San Mateo, Calif.-based marketing automation company, and a significant player in the martech space, was bought by a private equity company...
Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing...
I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss...
Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get...
This article was originally posted on Medium.com Like a ride on an unfamiliar roller coaster, my first year in tech flew by in a...
Date: JUNE 15, 2018 Location: Virtual LISTEN TO RECORDING It seems that the GDPR got everyone in a high gear and while some of...
This article was originally posted on TeachACEO.com As a business leader, you perform many roles especially in the case of a start-up. In the...
GDPR Checklist.. Cookie notice - done Privacy policy - done Web overlays - done Compliance prep - done Wondering about the next steps...
Sharing my Marketo Community Fearless 50 submission with you guys. It's been an honor to be part of this awesome community....
Continuing our conversation on upcoming GDPR regulation, this podcast is centered around a higher-level view of data privacy, data integrity, and implications of...
Yep. We Came, We Played, We Conquered. Thanks everyone who played our GDPR game at the Marketo Summit year. It was fun, started...
The first podcast of the season is a high-level introduction to GDPR regulation that goes into effect on 25 May, 2018. Our guest Kelly...
Date: FEBRUARY 28 Location: Ceros HQ - 40 W 25th St, Floor 12, New York, NY 10010 In our next session of NYMUG,...
Date: FEBRUARY 22 Location: 200 Broadway, New York, NY 10038 ACCESS THE VIDEO In this User Group, sponsored by Marketo, attendees were granted a...
Romanoff Consultants wins Employer of the Year Award in the 2017 Stevie® Awards for Great Employers Date: NOVEMBER 17 Location: NEW YORK, NY The...
Our guest is Jib Hunt, Director of Marketing Communications and Demand Generation at 1010data, and is one of the top leaders in marketing...
In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and...
This episode’s guest, Boris Bauer who is Chief Digital Officer at TEMPO Strategic, brings his perspective on creating and executing digital campaigns that...
Our guest Jef Goldberg, is the CEO & Founder of SirCoupon, With an impressive marketing leadership resume and 24+ years of experience, Jeff...
Mike Ramos, Marketing Director at The Credit Pros shared his experience on how to drive fast growth and turn your prospects into customers. Topics...
Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data...
You may have seen the most recent news: Marketo acquisition by Vista Equity Partners was finalized and Marketo went private after having been...
Earning Your MCE Certification Being a certified expert in Marketo is a gold standard in the marketing industry. If you are a Marketo practitioner...
Results from the 2016 Marketo Nation Summit Compensation Survey Since its beginning, marketing automation has shaped the marketing industry. In short, companies can now...
What is a Marketo Champion? Every year Marketo, Inc. chooses 50 of their most-elite customers to carry the title of Marketo Champion, these champions...
For marketers, being Marketo certified is a necessity for career growth. But there are three certifications to choose from and it should be...
More companies are looking into their lead databases and seeing dirty, unusable data. Fields filled with incomplete or outdated information render leads useless....
Date: SEPTEMBER 17 Location: Virtual GO TO THE INTERVIEW Episode 3 of the MarTech Braintap features Jeff Goldberg, Founder and CEO of SirCoupon. In...
Date: AUGUST 24 Location: Virtual LISTEN TO RECORDING Marketo Certifications provide you an opportunity to demonstrate your expertise on our Marketo product as well...
Date: JULY 26 Location: 524 Broadway, New York, NY 10012 DOWNLOAD PRESENTATION This session explored solutions and trends in funnel science. In addition, our...
Date: JUNE 9 Location: Virtual DOWNLOAD PRESENTATION The demand for more quality, tailored content is rising in today's marketing industry. Inga Romanoff joined MarketingProfs...
Date: JUNE 2 Location: Virtual ACCESS LIVE RECORDING A virtual summit, this event consisted of talks, interviews, and seminars from leading Content Marketers who...
Date: MAY 4 Location: 524 Broadway, New York, NY 10013 DOWNLOAD PRESENTATION In this MarTech Meetup, Inga Romanoff identified key trends that shape the...
Date: APRIL 23-26 Location: San Francisco, CA ACCESS THE VIDEO In 2016, Inga Romanoff and Jason Seeba conducted a survey of Marketo professionals in...
In the previous article we discussed the three Marketo certifications and how they benefit you as a user. This article will continue to...
Date: MARCH 22 Location: 3100 Claredon Blvd #200, Arlington, VA 22201 DOWNLOAD PRESENTATION Marketo Certifications provide you an opportunity to demonstrate your expertise on...
This article was originally posted on Ringlead.com Duplicate data is a problem for many departments, especially marketing. Marketers are constantly looking for ways to...
In a recent webinar, Inga answered marketers’ burning questions about bad data in Marketo, including what causes it and how to get fix...